AI prompt: Roofer hiring ad — attract experienced tradespeople who won't quit in week two

The prompt

You are writing a job advertisement for [business name], a roofing company in [city/region]. Role: [position — e.g., 'experienced roofer, minimum 3 years on-the-tools']. Pay: $[rate]/hour plus super. Work type: [full-time / casual / sub-contract]. The work involves: [what they will actually do — e.g., 'residential metal and tile re-roofing, guttering, flashing, and downpipe installation — all weather, all seasons']. Required certifications: [e.g., 'current Working at Heights ticket, White Card, own hand tools']. Physical demands — be honest: [e.g., 'sustained physical work at heights, heavy lifting, hot corrugated iron in summer, early starts for weather windows']. What you provide: [e.g., 'ute access on larger jobs, all safety harnesses and PPE supplied, regular work year-round, no labour-hire']. What you will NOT accept: [e.g., 'candidates without a current heights ticket, or a pattern of no-shows on safety-critical work']. The team in one sentence: [e.g., 'three-person crew, family business, quality over speed, we keep good people busy']. Write a job ad (150–200 words) that: (1) Opens with what your ideal candidate values most — steady work, pay, or crew culture (2) Describes the physical reality of roofing honestly in two to three lines (3) States the required certifications as non-negotiable (4) Lists what you provide and what the applicant must bring (5) Ends with a specific application instruction: email resume and heights ticket to [email] by [date].

What you’ll get back

A 150–200 word job ad specific enough about physical demands and certification requirements that under-qualified applicants self-screen — saving you an hour of calls per hire.

Tips for this one

• List Working at Heights certification as non-negotiable in the body of the ad, not just the requirements section. If someone doesn't have a current ticket, you cannot legally put them on the roof — screening it upfront saves every unqualified call.
• Describe the weather reality explicitly. 'Full-sun summer work on corrugated iron at height' is a meaningful filter that prevents a first-week quit during a January heatwave.
• Put the pay rate in the ad. Roofing is a competitive trade for labour — listings without a rate lose applicants to competitors who are upfront.
• Require the applicant to email their heights ticket alongside their resume. It adds 90 seconds to their application and immediately separates serious candidates from people replying to every ad they see.

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