AI prompt: Solar installer savings pitch email — turn the consultation into a decision
You completed a site consultation. The homeowner seemed interested but has not committed. This follow-up email presents the system size, expected savings, and payback period clearly — and deals with the most common objection before the customer raises it.
The prompt
You are a solar installer writing a post-consultation follow-up email to [customer name] at [property address]. System proposed: [details — e.g., '6.6kW system, 16 x 415W panels, Fronius Symo inverter, north and west-facing arrays']. Their estimated annual electricity cost: $[amount]. Estimated annual bill reduction: $[saving]. System price before incentives: $[price]. Federal STC rebate estimate: $[amount]. Net out-of-pocket cost: $[net cost]. Estimated payback period: [years] (conservative). Finance option: [available yes/no — e.g., 'interest-free over 48 months, approximately $[monthly] per month']. Their main hesitation from the consultation: [e.g., 'upfront cost' or 'will check with partner' or 'unsure about technology']. Write a follow-up email under 250 words that leads with the annual saving in dollars, explains the STC rebate in one plain sentence, addresses their specific hesitation, and ends with one clear next step.
What you’ll get back
A 200–250 word follow-up email that converts the consultation into a decision by presenting the savings case in plain numbers, demystifying the government rebate, and addressing the prospect's specific hesitation directly.
Tips for this one
- Lead with the annual saving in dollars, not the payback period. '$1,400 back in your power bill this year' is more persuasive than '7-year payback period' even when they represent the same figure.
- Explain the STC rebate mechanism in one plain sentence. Many homeowners do not understand it, and leaving it vague creates the suspicion that it is a sales device rather than a genuine government incentive.
- Use conservative generation estimates in writing. An honest estimate that gets exceeded builds referral-worthy trust; an optimistic estimate that falls short destroys it.
- If the customer said they need to check with a partner, offer a second walkthrough: 'happy to arrange a call or site visit if your partner would like to see the design.' One extra touchpoint prevents the lead from going cold while you wait.
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