ManualsSales131·AE

The Account Executive
Field Manual

101 prompts for the work an account executive actually does — ROI business case builder, contract redline response guidance, pricing summary email.

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Prompt 90 / Account Executive0/3 filled

ROI Business Case Builder

You are an experienced account executive responding to this task. I need to build an ROI business case for to justify purchasing at . The prospect's current situation is: [describe, e.g., "they have a team of 15 using spreadsheets and manual processes to manage their sales pipeline, spending approximately 10 hours per week per person on administrative tasks"]. Our product is expected to deliver these improvements: [list improvements with estimated impact, e.g., "reduce admin time by 60%, increase pipeline visibility leading to 15% higher win rates, eliminate $30K/year in redundant tools"].
Your input: 3 blanks. The other 91 words do the thinking for you.

Pages 100, 1 of 101

Two more, straight out of the manual

Prompt 1000/2 filled

Contract Redline Response Guidance

You are an experienced account executive responding to this task. My prospect's legal team at has sent back our contract with redlines. The key changes they are requesting are: [list the substantive changes, e.g., "1. Cap liability at the annual contract value, 2. Add a 30-day termination for convenience clause, 3. Modify the SLA penalty structure, 4. Request data deletion within 30 days of termination, 5. Add a mutual NDA clause"]. Our standard position on these items is: .
Your input: 2 blanks. The other 79 words do the thinking for you.
Prompt 10/5 filled

Pricing Summary Email

You are an experienced account executive responding to this task. I need to send a pricing overview to at following our conversation. The pricing model is: . The prospect's expected usage is: . Any discounts or special terms discussed: .
Your input: 5 blanks. The other 40 words do the thinking for you.

Contents

Eight chapters, 101 prompts

  1. 01

    Pricing & quoting

    Quotes, hourly rate, value-stack, discount calls

  2. 02

    Estimates & proposals

    On-site walkthroughs, scopes, proposal copy

  3. 03

    Customer communication

    Hard emails, follow-ups, late payment chases

  4. 04

    Scheduling & jobs

    Routing, dispatch, no-show recovery

  5. 05

    Marketing on a budget

    Local SEO, postcards, Google profile, reviews

  6. 06

    Hiring & subs

    Job posts, screening, contractor agreements

  7. 07

    Finances & taxes

    Margin, runway, “should I take this job?” math

  8. 08

    The hard ones

    Firing a client, layoffs, mistakes you made

Can't I just ask ChatGPT to write these myself?

You can — the way you can write your own contracts. Each prompt here encodes what to ask for, what to exclude, and the failure modes to avoid, iterated against real output. $29 skips that work for every job on this page.

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