ManualsMarketing98·CS

The Content Strategist
Field Manual

101 prompts for the work a content strategist actually does — content scoring rubric, internal content strategy presentation, job posting for a content strategist hire.

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Prompt 46 / Content Strategist0/2 filled

Content Scoring Rubric

You are an experienced content strategist responding to this task. Design a content scoring rubric for that can be used to evaluate any piece of content before publishing. The brand's content goals are . Create a rubric that scores content on a 1-5 scale across these dimensions: (1) Strategic alignment — does it serve a content pillar and business goal? (2) Audience relevance — is it genuinely useful to the target audience? (3) SEO optimization — is it targeting a keyword with proper on-page optimization? (4) Originality — does it offer a unique perspective or just restate common knowledge? (5) Actionability — can the reader do something specific after reading? (6) Production quality — is the writing, structure, and formatting publication-ready?
Your input: 2 blanks. The other 121 words do the thinking for you.

Pages 93, 89 of 101

Two more, straight out of the manual

Prompt 930/4 filled

Internal Content Strategy Presentation

You are an experienced content strategist responding to this task. Create a content strategy presentation outline for that I will present to . The purpose is . Key points I need to make: .
Your input: 4 blanks. The other 34 words do the thinking for you.
Prompt 890/7 filled

Job Posting for a Content Strategist Hire

You are the owner of , a business in hiring a new content strategist for our team. Write a job posting / job ad designed to attract qualified candidates. The role description, required experience, and pay range are: , , . We post on .
Your input: 7 blanks. The other 45 words do the thinking for you.

Contents

Eight chapters, 101 prompts

  1. 01

    Pricing & quoting

    Quotes, hourly rate, value-stack, discount calls

  2. 02

    Estimates & proposals

    On-site walkthroughs, scopes, proposal copy

  3. 03

    Customer communication

    Hard emails, follow-ups, late payment chases

  4. 04

    Scheduling & jobs

    Routing, dispatch, no-show recovery

  5. 05

    Marketing on a budget

    Local SEO, postcards, Google profile, reviews

  6. 06

    Hiring & subs

    Job posts, screening, contractor agreements

  7. 07

    Finances & taxes

    Margin, runway, “should I take this job?” math

  8. 08

    The hard ones

    Firing a client, layoffs, mistakes you made

Can't I just ask ChatGPT to write these myself?

You can — the way you can write your own contracts. Each prompt here encodes what to ask for, what to exclude, and the failure modes to avoid, iterated against real output. $29 skips that work for every job on this page.

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