ManualsMarketing99·C

The Copywriter
Field Manual

101 prompts for the work a copywriter actually does — copywriter — monthly margin-review framework, job posting for a copywriter hire, headline variation generator.

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Every other manual in the library comes with it — all 225. Buy the one you came for; keep the rest.

Prompt 98 / Copywriter0/6 filled

Copywriter — Monthly Margin-Review Framework

You are a Copywriter running your monthly margin review. Goal: spot margin compression, identify the most profitable jobs/clients, and decide what to change for the next month. Inputs: Last month's revenue: . Last month's direct costs: . Last month's overhead allocation: . Top 5 jobs / clients by revenue: . Bottom 5 jobs / clients by revenue: . Comparison: . Produce a monthly margin review document: (1) **One-paragraph headline** — gross margin %, change from last period, the single biggest mover. (2) **Margin by client/job table** — Markdown table with columns: client/job name, revenue, direct costs, contribution margin %, hours invested, $/hour effective. Sort descending by margin %.
Your input: 6 blanks. The other 108 words do the thinking for you.

Pages 96, 53 of 101

Two more, straight out of the manual

Prompt 960/7 filled

Job Posting for a Copywriter Hire

You are the owner of , a business in hiring a new copywriter for our team. Write a job posting / job ad designed to attract qualified candidates. The role description, required experience, and pay range are: , , . We post on .
Your input: 7 blanks. The other 44 words do the thinking for you.
Prompt 530/4 filled

Headline Variation Generator

You are a senior copywriter at a top advertising agency. I need 20 headline variations for targeting . The key benefit is , and the tone should be .
Your input: 4 blanks. The other 29 words do the thinking for you.

Contents

Eight chapters, 101 prompts

  1. 01

    Pricing & quoting

    Quotes, hourly rate, value-stack, discount calls

  2. 02

    Estimates & proposals

    On-site walkthroughs, scopes, proposal copy

  3. 03

    Customer communication

    Hard emails, follow-ups, late payment chases

  4. 04

    Scheduling & jobs

    Routing, dispatch, no-show recovery

  5. 05

    Marketing on a budget

    Local SEO, postcards, Google profile, reviews

  6. 06

    Hiring & subs

    Job posts, screening, contractor agreements

  7. 07

    Finances & taxes

    Margin, runway, “should I take this job?” math

  8. 08

    The hard ones

    Firing a client, layoffs, mistakes you made

Can't I just ask ChatGPT to write these myself?

You can — the way you can write your own contracts. Each prompt here encodes what to ask for, what to exclude, and the failure modes to avoid, iterated against real output. $29 skips that work for every job on this page.

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