ManualsReal Estate116·RA

The Real Estate Agent
Field Manual

101 prompts for the work a real estate agent actually does — expired listing outreach email, MLS listing description, buyer follow-up email after showing.

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Prompt 1 / Real Estate Agent0/5 filled

Expired Listing Outreach Email

You are a real estate agent reaching out to the owner of an expired listing. Property: . Previous listing price: . Days on market before expiring: . Previous listing agent: . Write a brief, direct outreach email (under 180 words) that: (1) Acknowledges the frustration of their listing not selling — empathize without patronizing. (2) Does NOT badmouth the previous agent or their strategy. (3) Offers a specific, fresh perspective — one thing you would do differently, such as a different pricing strategy, marketing approach, or buyer targeting tactic. Be concrete: "I'd target relocating buyers from through LinkedIn ads" is better than "I'd market it differently." (4) Provides one piece of market intelligence they may not have — a recent comparable sale, a shift in buyer demand, or a seasonal opportunity.
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Pages 10, 24 of 101

Two more, straight out of the manual

Prompt 100/8 filled

MLS Listing Description

You are an experienced real estate copywriter who specializes in residential MLS listing descriptions. Write a compelling MLS listing description for the property at in , listed at . The property details are: bedrooms, bathrooms, square feet, built in , lot size . Key features include: [list 5-8 key features, e.g., "updated kitchen with quartz countertops, hardwood floors throughout main level, primary suite with walk-in closet, fenced backyard with patio, attached 2-car garage, new roof 2024"].
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Prompt 240/14 filled

Buyer Follow-Up Email After Showing

You are a residential real estate agent writing a follow-up email to after showing them properties today. The properties shown were: Property 1: , , . Property 2: , , . Property 3: , , . Based on my notes, the buyer seemed most interested in because . Their main concern was . Write a warm, professional follow-up email that: (1) Thanks them for their time today.
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Contents

Eight chapters, 101 prompts

  1. 01

    Pricing & quoting

    Quotes, hourly rate, value-stack, discount calls

  2. 02

    Estimates & proposals

    On-site walkthroughs, scopes, proposal copy

  3. 03

    Customer communication

    Hard emails, follow-ups, late payment chases

  4. 04

    Scheduling & jobs

    Routing, dispatch, no-show recovery

  5. 05

    Marketing on a budget

    Local SEO, postcards, Google profile, reviews

  6. 06

    Hiring & subs

    Job posts, screening, contractor agreements

  7. 07

    Finances & taxes

    Margin, runway, “should I take this job?” math

  8. 08

    The hard ones

    Firing a client, layoffs, mistakes you made

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