The SDR/BDR
Field Manual

You are a B2B sales development rep preparing for a cold call to , at . Write a cold call opening script that lasts approximately 20-30 seconds. Structure: (1) Pattern interrupt opener — not "How are you today?" but something that earns 10 more seconds of attention. (2) Reason for the call — one sentence explaining why you're calling them specifically, tied to a relevant trigger event or pain point: . (3) Permission check — ask if they have 30 seconds so you can see if a longer conversation makes sense.

You are an experienced B2B sales development representative. Write a cold outreach email to , at . Our company, , sells that helps solve . The email should be no longer than 125 words. Open with a specific, personalized observation about the prospect's company — not generic flattery. Clearly articulate one specific pain point relevant to their role. Position our solution in one sentence without feature-dumping. End with a low-friction call to action (suggest a 15-minute call, not a demo). Tone: conversational, peer-to-peer, not salesy.