ManualsMarketing101·SM

The Social Media Manager
Field Manual

104 prompts for the work a social media manager actually does — social media ROI calculation framework, social media audit quick assessment, job posting for a social media assistant or coordinator.

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Prompt 91 / Social Media Manager0/1 filled

Social Media ROI Calculation Framework

You are a social media manager building an ROI model that will survive a finance director: [the inputs available, e.g., "$3,100/month retainer, $2,400/month ad spend, GA4 social-source sessions and conversions, a CRM with a source field completed about 60% of the time, average order value $74, gross margin 58%"] for . Structure as: (1) **Executive Summary** — the return figure with its confidence band, the one assumption it depends on most, and the decision it supports; (2) **Detailed Analysis** — build the model in layers: DIRECT (last-click conversions, the number nobody argues with and the one that undercounts most), ASSISTED (social in the path, using the platform and analytics data you actually have), and INFLUENCED (the honest estimate with its method stated, including the survey field and its response rate).
Your input: 1 blank. The other 130 words do the thinking for you.

Pages 6, 85 of 104

Two more, straight out of the manual

Prompt 60/1 filled

Social Media Audit Quick Assessment

You are a social media manager running a free 30-minute audit as the opening move of a pitch. Your raw material: [what you can see publicly, e.g., "Instagram 8.2k followers, last 30 posts, average 47 likes and 3 comments; TikTok dormant since November; LinkedIn company page posting job ads only; 4.2-star Google profile with 61 reviews"] and .
Your input: 1 blank. The other 58 words do the thinking for you.
Prompt 850/1 filled

Job Posting for a Social Media Assistant or Coordinator

You are a social media manager hiring your first support: with [the honest package, e.g., "$24-28/hour depending on experience, no benefits, 6-month initial term, flexible hours but community management has to happen before 10am"]. Write the posting for a job board.
Your input: 1 blank. The other 41 words do the thinking for you.

Contents

Eight chapters, 104 prompts

  1. 01

    Pricing & quoting

    Quotes, hourly rate, value-stack, discount calls

  2. 02

    Estimates & proposals

    On-site walkthroughs, scopes, proposal copy

  3. 03

    Customer communication

    Hard emails, follow-ups, late payment chases

  4. 04

    Scheduling & jobs

    Routing, dispatch, no-show recovery

  5. 05

    Marketing on a budget

    Local SEO, postcards, Google profile, reviews

  6. 06

    Hiring & subs

    Job posts, screening, contractor agreements

  7. 07

    Finances & taxes

    Margin, runway, “should I take this job?” math

  8. 08

    The hard ones

    Firing a client, layoffs, mistakes you made

Can't I just ask ChatGPT to write these myself?

You can — the way you can write your own contracts. Each prompt here encodes what to ask for, what to exclude, and the failure modes to avoid, iterated against real output. $29 skips that work for every job on this page.

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