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MENU ENGINEERING ANALYSIS — [Restaurant Name] EXECUTIVE SUMMARY: - 3 Stars, 2 Plowhorses, 2 Puzzles, 1 Dog — your menu is healthier than average but leaving $800+/week on the table - Highest-impact change: Raise Mushroom Risotto by $3 (Star with room to grow) and reposition Duck Confit on the menu - Estimated weekly profit improvement if all recommendations implemented: $840-$1,100/week MENU AVERAGE BENCHMARKS: - Average contribution margin: $18.94/item - Average popularity: 44 units/week ITEM-BY-ITEM ANALYSIS: | Item | Price | Food Cost | CM | Units | Category | Action | |------|-------|-----------|-----|-------|----------|--------| | Burger | $18 | $5.40 | $12.60 | 65 | PLOWHORSE | Raise price $2 — popularity absorbs it | | Chicken Paillard | $22 | $6.20 | $15.80 | 55 | PLOWHORSE | Bundle with side/drink to increase margin | | Mushroom Risotto | $24 | $5.80 | $18.20 | 52 | STAR | Raise to $27 — strong demand supports it | | Pasta Primavera | $20 | $4.80 | $15.20 | 48 | PLOWHORSE | Reduce portion cost, add premium topping upsell | | Grilled Salmon | $32 | $9.60 | $22.40 | 45 | STAR | Maintain — high margin, strong volume | | Braised Short Rib | $36 | $12.50 | $23.50 | 38 | STAR | Feature prominently — your highest CM item | | Steak Frites | $38 | $14.00 | $24.00 | 30 | PUZZLE | Move to top-right menu position for visibility | | Duck Confit | $34 | $11.20 | $22.80 | 22 | PUZZLE | Server push + relocate on menu; if still low, replace | TOP 3 CHANGES THIS WEEK: 1. Move Braised Short Rib description to the first entree position (primacy effect drives 15-20% more orders) 2. Raise Mushroom Risotto to $27 — at 52 units/week, a $3 increase adds $156/week pure profit 3. Train servers to verbally recommend Steak Frites and Duck Confit — these high-margin Puzzles just need visibility