AI prompt: Plumber hiring ad — attract licensed tradespeople, not just applicants

The prompt

You are writing a job advertisement for [business name], a plumbing business in [city/region]. Role: [position — e.g., 'licensed plumber, 3+ years residential experience' or 'second-year apprentice']. Pay: $[rate]/hour. Work type: [full-time / casual / sub-contract]. The work involves: [what they will actually do — e.g., 'residential service calls, drain clearing, hot water replacements, and new-home rough-in work']. Required licences or tickets: [e.g., 'current plumbing licence in [state], valid driver licence, own hand tools']. Physical demands — be honest: [e.g., 'confined roof-space work, under-slab crawl access, on-call rotation every 6 weeks']. What you provide: [e.g., 'company vehicle on larger jobs, uniform supplied, consistent work year-round']. What you will NOT accept on site: [e.g., 'no-shows without notice, shoddy make-good, phone use in front of clients']. The team in one sentence: [e.g., 'small team of four, family-owned, we keep good people and expect quality in return']. Write a job ad (150–200 words) that: (1) Opens with what your ideal candidate cares about — pay, steady work, or crew culture (2) Describes the work honestly including physical demands (3) States required licences as non-negotiable (4) Lists what you provide and what they must bring (5) Ends with a specific application instruction: email resume and licence copy to [email] by [date].

What you’ll get back

A 150–200 word job ad specific enough about licence requirements and physical demands that under-qualified applicants self-screen — saving you hours of calls before the first interview.

Tips for this one

• Include the pay rate. Plumbing ads without a rate receive significantly fewer qualified responses — experienced tradespeople treat no-rate listings as a red flag.
• State the licence class required as non-negotiable in the body of the ad, not just a footnote. If someone can’t legally work unsupervised on your jobs, you need to know before the first call.
• Describe the physical reality honestly — ‘confined roof-space and under-slab access’ in one line filters out candidates who will quit in week two.
• Ask for a licence copy alongside the resume. It adds 60 seconds to their application and separates genuine tradespeople from people replying to every listing they see.

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