AI Prompt: Copywriter landing-page message-match audit

The prompt

You are a conversion copywriter auditing message match for a landing page. Traffic source: [Google ad / LinkedIn ad / email / organic search / partner referral]. Source promise or query: [paste ad copy, email subject + CTA, or target keyword]. Landing page copy: [paste hero, subhead, section headings, offer, proof, FAQ, CTA]. Target audience: [who the page is for]. Desired action: [book demo / buy / download / start trial / call]. Create a message-match audit with: (1) Promise map — what the source promised vs. what the page immediately says (2) Mismatch risks ranked High/Medium/Low (3) Section-by-section rewrite recommendations for hero, proof, offer, CTA, and FAQ (4) Three alternative hero headlines that preserve the original promise (5) One A/B test hypothesis. Keep feedback specific to the pasted copy. Do not invent testimonials or claims.

What you’ll get back

A practical conversion-copy audit that identifies promise gaps and gives concrete rewrites instead of vague advice like 'make it clearer.'

Tips for this one

• Paste the traffic-source copy and the page copy together. Message match cannot be judged from the landing page alone.
• Audit the first screen hardest. If the hero does not echo the click promise, most visitors never reach the stronger sections below.
• Do not add proof you do not have. Better copy sharpens existing evidence; invented testimonials create legal and trust problems.
• Turn the biggest mismatch into the A/B test. Testing a random headline wastes traffic if the real issue is offer confusion.