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AI prompt: Respond to a negative Google review as a plumber

A customer has left a bad review. You need to respond quickly, professionally, and in a way that protects your reputation with the next 500 people who read it — not just this one unhappy customer.

The prompt

You are the owner of [business name], a licensed plumbing business in [city]. A customer left this Google review: '[paste the full review text]'. Write a short, professional response (under 100 words) that: (1) Acknowledges their frustration without minimising it — one sentence (2) Apologises for the experience they had, without admitting specific fault (3) Briefly explains your usual quality standard in one sentence, without sounding defensive (4) Offers to resolve it offline — invite them to call [phone number] or email [email] directly (5) Closes on a positive, forward-looking note that signals you take every job seriously. Tone: calm, professional, and warm. You are writing for the next customer reading this review, not just the person who left it.

What you’ll get back

A 80–100 word Google review reply that de-escalates the complaint, demonstrates professionalism, and gives future customers confidence — without admitting open-ended liability.

Tips for this one

  • The reply isn't for the angry reviewer — it's for the next 500 people who read the review. Write for the audience, not the complaint.
  • Never mention specific job details (invoice amount, date, address) in a public reply — keep those details private and invite them to call.
  • Respond within 48 hours. Review response time is visible to every potential customer who reads the thread.
  • Keep it under 100 words. Long defensive replies look guilty. Short, calm, and inviting wins the perception battle.
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