AI prompt: Plumber published rate card builder
A plumbing owner-operator is tired of every lead asking for a custom price from scratch. This prompt turns real service notes into a webpage-ready rate card that states common jobs, service call fees, after-hours pricing, exclusions, and one booking step without racing to the cheapest quote.
The prompt
You are a plumbing business owner creating a published rate card for [company name] in [service area]. Use only my real services and prices. Common services and starting prices: [toilet replacement, tap repair, blocked drain, hot water service, leak inspection, emergency callout, other]. Service call or diagnostic fee: [amount and when credited, if applicable]. Emergency or after-hours rate: [amount or multiplier]. Typical time per service: [time ranges]. Inclusions: [labor, standard parts, disposal, photos, warranty terms if verified]. Exclusions and variables: [access issues, hidden leaks, non-standard fixtures, permits, parts not stocked, after-hours, roof/height access, excavation, compliance work]. Booking step: [call, form, deposit, reply YES]. Write a webpage-ready plumbing rate card under 500 words that: (1) opens with the simplest service-call or starting price, (2) uses a Markdown table for 6-10 common services with price/range, included work, and typical timing, (3) explains emergency/after-hours pricing plainly, (4) lists exclusions and variables before the customer books, (5) includes one short 'how to choose' paragraph for homeowners comparing quotes, and (6) ends with one booking action. Tone: practical, local, transparent. Do not invent licensing, warranty, permit, compliance, financing, same-day availability, or guaranteed diagnosis details not in my notes. Do not claim to be the cheapest.
What you’ll get back
A webpage-ready plumbing rate card with common services, diagnostic and after-hours pricing, inclusions, exclusions, timing, and one booking step that improves lead quality without unsupported claims.
Tips for this one
- Lead with a service call or starting price so price shoppers can self-select before they call, then explain why final pricing can change on hidden leaks, access, or non-standard parts.
- Keep emergency and after-hours pricing separate from normal business-hours work; surprise callout fees create bad reviews even when the repair is good.
- List exclusions such as permits, excavation, unusual fixtures, roof access, compliance upgrades, and parts not stocked before the customer books the job.
- Use verified warranty, licensing, and availability details only. A rate card should qualify leads, not create obligations the plumber did not intend to offer.
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